The CRM software industry is undergoing, like most industries, a fast transformation with the arrival of AI. Legacy CRMs are racing to rebuild themselves before fresh challengers overtake them. This is a list of the best CRMs of 2025.
Attio
Attio recently raised $52 million in Series B funding from Google Ventures, and is leading the charge of new AI-native challenger CRMs. They have leading startups as customers like Lovable, Granola, Modal, Replicate and more, reaching 5,000 paying customers as of 2025.
Why Attio?
- AI-native architecture: Attio has the unique advantage of being built from the ground up for AI, being a younger company. This could afford serious advantages in the coming years.
- Instant data sync: Attio’s signature feature is its instant sync, where it intelligently syncs data from your Google (and others) account, creating a fully populated CRM within seconds. You can immediately get to work.
- Programmable surfaces: Attio’s weakness is it hasn’t been around as long, so hasn’t accumulated as many integrations as older tools. However, they recently released a programmable App SDK, which allows anyone to build an integration into Attio. This is a very complicated thing to build, and it will be very interesting to watch how the ecosystem develops.
- Incredible design: Attio is universally praised for its design, frequently surfacing on design and UX forums. It is a welcome break from older tools, and is similar to Linear in how enjoyable it is to use.
Monday CRM
Monday.com started out as a project management tool, and has since expanded into a broader work suite, including a CRM. Being part of the broader Monday.com ecosystem, it benefits from seamless integration with the rest of the suite, and has a distinctively colourful and playful interface which will appeal to some.
Why Monday CRM?
- Seamless integration with Monday work suite: If you already use the Monday work suite, it’s a no-brainer to use Monday CRM as well. The integration is seamless, and you can easily hop between tools.
- Zoom integration: Monday CRM has a native Zoom integration, which feels great to use. It links together nicely producing AI-powered insights, full meeting transcripts and summaries.
- AI features expanding: Monday is investing in AI, notably with its recent Monday Magic.
- Colourful, visual interface: Monday has a colourful, visual UI which I love, although it might not be for everyone.
- No-code automation builder: Monday has a natural language workflow builder which can be used by less technical users in a team.
Hubspot
Hubspot is an established player in the CRM space, with a strong integration ecosystem as a result of 15 years of development. It offers an all-in-one approach for sales and marketing, but its interface feels dated, and it’s unlikely to iterate as rapidly as newer CRMs.
Why Hubspot?
- Strong integration ecosystem: Hubspot has been around for a long time, and it benefits with a huge integration ecosystem.
- All-in-one approach: Software is shifting to point solutions (specialized tools) combined in a stack, but Hubspot offers an all-in-one option for those that want it. Its marketing suite, even though not a CRM strictly, is widely used.
- Feature breadth: Even though some features feel like gimmicks, there aren’t many things Hubspot doesn’t offer. Whether you’ll like their offering is a different question, but it’s been in the market for a long time.
Pipedrive
Pipedrive is a long-standing edge option focused on sales and pipeline management. It’s great for teams focused purely on sales and deal flow, less so for PLG (Product Led Growth) teams and those wanting to do more with their CRM.
Why Pipedrive?
- Pipeline-first focus: Pipedrive is focused on managing deals. And for some teams this is exactly what they are after.
- Good integrations: Pipedrive hasn’t been around as long as Hubspot, but it isn’t new, so has a good ecosystem of integrations.
- Light AI features: Pipedrive has some AI features, but they are not as comprehensive as other options. They do have Pipedrive Pulse in beta, which has promise.
Salesforce
Salesforce is the behemoth of the CRM space, with 25 years of enterprise development. Currently, it is the leading choice for larger companies, but the startup and SMB market is rapidly moving towards newer options.
Why Salesforce?
- Enterprise-grade: Salesforce is the best option for large enterprises, with unparalleled security and scalability.
- Customization: Salesforce is highly customizable with Apex, its own programming language, but this is notoriously complicated and often requires external services.
- Ecosystem: Salesforce obviously has a vast ecosystem of integrations, even bigger than Hubspots, and extensive APIs.
- Salesforce suite: Salesforce offers multiple tools outside of CRM, including marketing and customer support. These all integrate seamlessly with each other, which is appealing for large companies looking for an all-in-one stack.