The CRM industry has hit a turning point. Legacy platforms are struggling to rebuild themselves from the ground up, and are “bolting on” AI features to try keep up. Meanwhile new challengers are rethinking CRM from first principles, and reshaping CRM to maybe be something different altogether.
Analysts predict the AI CRM market surge from $4.1 billion in 2023 to $48.4 billion by 2033 - which is an insane 28% CAGR according to Market.us research. Meanwhile, the broader CRM market is expected to reach $163 billion by 2030. For such a huge market, it’s evolving surprisingly rapidly with the arrival of AI, and the winners will be the ones that best integrate new AI possibilities into the core of their products.
This transformation goes beyond automation. AI introduces the ability for CRMs to form a system of action where the CRM can host agents capable of independently planning, reasoning and executing complex processes with minimal intervention.
Two Shifts Driving the Future of CRM
1. AI-Native Architecture Beats Bolt-On Features
CRM is a gigantic product that takes years to build. The fundamental difference between winning and losing the next decade in CRM will be who best integrates AI into the very core of their offerings. It isn’t about having more features - it’s an architectural philosophy. Many traditional CRMs are adding AI as an afterthought, creating what industry experts are calling “bolt-on” feature sets.” Legacy vendors are trying to stay ahead, but their products are so large, that they’re just sticking new features all over the place with not much consideration for how to make them work together.
Younger, AI-native CRMs flip this approach. Instead of bolting AI onto existing architectures, they’re able to build it into the foundations. They embed it into their core data models, enabling AI features that feel part of the CRM instead of an addition. The founder of Attio, one of these newer CRMs, has written a great blog post about this here.
2. The “Digital Workforce” Is Coming.
The most forward-thinking CRMs are already thinking about the future of work. Autonomous AI agents that work collaboratively and alongside human operators. They don’t just assist humans but can execute entire workflows independently. These aren’t just chatbots or defined workflows - they’re points of intelligence that can analyze data, make decisions, and take action in many places.
Advanced implementations could automate significant portions of SDR workflows, allowing reps to focus on high-value relationship building instead of the more repetitive parts of the role.
On that note, here are 8 AI-powered CRMs leading the way in 2025.
8 AI-Powered CRMs Dominating in 2025
1. Creatio - The No-Code AI Platform
Creatio’s 8.3 “Twin” release introduces comprehensive AI capabilities in a no-code focused fashion. The platform offers integrated AI features for workflow automation and customer management.
Features:
- Role based agents: Creatio offers role-based agents instead alongside a unified one which might appeal to some. Examples include a Sales agent to handle pipeline, and a Email agent to help draft emails.
- No Code Builder: Creatio’s focused on non-technical users, with a visual composer for agents.
- Model Flexibility: Plans to support custom AI models, even Llama and DeepSeek.
Creatio excels for teams with lots of non-technical users, who want to explore advanced AI workflows.
Pricing: Platform starts at $25/user/month, CRM modules at $15/user/month each Learn More: creatio.com
2. Attio - The AI-Native CRM Pioneer
Best for: Modern GTM teams who want a CRM built from the ground up for AI.
Attio is leading the charge of newer AI-native CRMs that have been built with AI-native architecture at the core. They’ve built a super flexible and powerful platform on which AI functionality can thrive.
Features:
- Research Agent: You can ask a web-search enabled AI agent anything and have it enrich your company or contact records with new data points.
- AI Attributes: AI generated attributes for any record, allowing previously impossible AI workflows.
- Composable Data Model: Unlike rigid CRM structures, Attio’s object-based system adapts to any business model, allowing teams to model complex relationships and custom data structures that traditional CRMs can’t handle as easily without hired development.
- Native Call Recording: Attio has a built-in call recorder that joins your calls, transcribes and extracts insights. You can define custom templates (similar to Granola) for these.
Attio’s unique advantage lies in their Data Model. It can model any business, and is great for teams with complex relationships or growing startups who are constantly evolving.
Pricing: Free for up to 3 users; paid plans from $29/user/month Learn More: attio.com
3. Monday.com CRM - Visual Workflow Management with AI
Best for: Teams seeking a vibrant and visual and accessible CRM suitable for technical and non-technical users.
Monday.com has expanded from project management into CRM capabilities, incorporating AI features throughout their visual workflow platform.
Features:
- AI Timeline Summary: Condenses a records history of emails, calls and notes into a clean summary. Super useful.
- Chat Assistant: Natural language chat for querying your data and records.
- AI Workflow Generator: A cool feature where you can ask the AI in natural language to generate a workflow for you.
- Zoom/Google Meet Integration: Integrates with Zoom and Google Meet to auto summarize calls and insights.
- Predictive Task Prioritization: AI can rank tasks and deals based on likelihood of impact.
Monday.com’s platform is great if you use the rest of the Monday.com suite, as it integrates directly into it. It’s AI features are strong, and the interface is colourful and visual.
Pricing: CRM plans from $12/user/month, AI features included Learn More: monday.com/crm
4. Salesforce - Enterprise AI Integration
Best for: Large enterprises with complex sales operations and existing Salesforce infrastructure
Salesforce offers Einstein 1 as their comprehensive AI platform integrated across their CRM ecosystem. As an established enterprise platform, they provide extensive integration capabilities and customization options.
Features:
- Einstein Copilot: Configurable AI assistant with custom prompt and skill building.
- Einstein Trust Layer: Enterprise security and privacy controls for AI operations.
- Predictive Analytics: Sales forecasting and opportunity scoring based on historical data.
Salesforce’s enterprise focus includes comprehensive security features and extensive third-party integrations. Organizations should evaluate total implementation costs and complexity based on their specific needs.
Pricing: Plans start at $25/user/month, AI features vary by plan. Learn More: salesforce.com
5. HubSpot - Integrated Marketing and Sales AI
Best for: Small to medium businesses wanting integrated marketing and sales tools.
HubSpot’s moved relatively quickly for a legacy CRM, and provides AI capabilities across their integrated hub system for marketing, sales, and customer service.
Features:
- AI forecasting: HubSpot’s AI can flag at-risk deals and recommend next steps for quicker time to action.
- Content & Email Generation: AI generated emails and copy. You can dynamically tailor subject lines and snippets for different demographics or lifecycle stages.
- Conversation Intelligence: Chatbot capabilities with interaction analysis.
- Breeze Copilot: Available across Marketing Hub, Sales Hub and Service Hub. Generic AI chat to ask questions of your data.
HubSpot’s AI features are useful and integrated well across their CRM, and the rest of their suite. Good option for growing teams after an all-in-one stack.
Pricing: Free plan available, paid plans from $15/user/month Learn More: hubspot.com/products/crm/ai-crm
6. Zoho CRM - Comprehensive AI at Competitive Pricing
Best for: Cost-conscious businesses seeking full-featured CRM with AI capabilities
Zoho CRM with their AI assistant Zia provides AI functionality across their CRM platform at cost-effective pricing.
Features:
- Anomaly Detection: Identifies unusual patterns in sales data
- Smart Data Hygiene: Zoho is focusing on keeping your data complete and clean. Zia can refresh customer records and help to fix data gaps.
- Agent Marketplace: Prebuilt agents available to plug-in to your workflows. This is great for non-technical users who want to explore AI workflows, and build on top of more complicated work done by others.
- Deal Predictions: Automatic lead rankings and predictions of deal closure likelihood.
- Natural Language Workflows: Like Monday, Zoho offers a natural language workflow builder that can be used by non-technical users.
Zoho offers enterprise-level features at competitive price points, making AI capabilities accessible to smaller organizations.
Pricing: Free for up to 3 users; paid plans from $14/user/month Learn More: zoho.com/crm
7. Pipedrive - Sales Pipeline Optimization
Best for: Sales teams focused on pipeline management and deal velocity
Pipedrive offers AI-powered sales intelligence focused on pipeline optimization and sales process efficiency.
Features:
- AI-powered Report Builder: Pipedrive offers a natural language report builder, great for ad-hoc reporting and insights.
- AI generated Emails: Pipedrive AI can craft personalized emails from natural language prompts.
- Conversation Summarizer: AI email summarization tool condenses emails into summaries, letting you grasp essential information quickly.
- Pulse AI agent: Pulse offers recommendations, summaries and insights, but is in closed beta.
Pipedrive is focused on pipeline management, and their AI features offer valuable tools for revenue teams wanting to save time and increase efficiency. Great for pure Sales teams after a minimal learning curve.
Pricing: Plans from $14/user/month Learn More: pipedrive.com
8. Freshsales - Customer Service Intelligence
Best for: Organizations prioritizing customer service and multi-channel support
Freshworks’ Freddy AI integrates into both their CRM Freshsales and their support tool Freshdesk, making it useful for teams wanting those both in the same place.
Features:
- Autonomous Task Execution: Freddy AI can independently execute tasks via integrations with other tools.
- AI Agent Studio: Build and configure AI agents with custom personalities, sources and skills. No code required.
- Conversation Agent: Freddit AI agent can analyze incoming messages and draft replies. A cool feature, is that it can also close customer-support tickets automatically when detecting resolution.
Freshsales and Freddy AI stands out as the customer-support focused CRM and AI offering, bridging agentic AI together across Sales and Support.
Pricing: Free for up to 3 users; paid plans from $9/user/month Learn More: freshworks.com/crm
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